{"id":1934,"date":"2023-10-08T01:07:47","date_gmt":"2023-10-07T22:07:47","guid":{"rendered":"http:\/\/www.netonda.com.tr\/marmara\/banvitte-gundem-surdurulebilirlik.html"},"modified":"2023-10-08T01:07:47","modified_gmt":"2023-10-07T22:07:47","slug":"banvitte-gundem-surdurulebilirlik","status":"publish","type":"post","link":"https:\/\/www.netonda.com.tr\/marmara\/banvitte-gundem-surdurulebilirlik.html","title":{"rendered":"BANV\u0130T\u2019TE G\u00dcNDEM S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K\u201d"},"content":{"rendered":"<div class=\"article-text text-black container-padding\" data-text-id=\"39870\">\n<p>Etkinli\u011fe sponsor olan \u015firketin CEO\u2019su Tolga G\u00fcnd\u00fcz, \u201cBireylerin Davran\u0131\u015f De\u011fi\u015fimi i\u00e7in Marka Etkisi ve D\u00f6n\u00fc\u015f\u00fcm Liderli\u011fi\u201d oturumunda, Banvit BRF\u2019in bu \u00e7er\u00e7evedeki deneyimlerini kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. Banvit BRF\u2019in markalara s\u00fcrd\u00fcr\u00fclebilirlik konusunda \u00f6nemli g\u00f6revler d\u00fc\u015ft\u00fc\u011f\u00fcne inand\u0131\u011f\u0131n\u0131 belirten G\u00fcnd\u00fcz, markalar\u0131n bir yandan t\u00fcketici beklentilerini kar\u015f\u0131larken di\u011fer yandan toplumsal fayda yaratma rol\u00fcn\u00fc g\u00f6n\u00fcll\u00fc olarak \u00fcstlenmelerini \u00f6nemsediklerini belirtti.<\/p>\n<p><b>\u201cTOPLUMSAL B\u0130R FAYDA SA\u011eLIYORUZ\u201d<\/b><\/p>\n<p>Bireylerin, dolay\u0131s\u0131yla toplumun daha s\u00fcrd\u00fcr\u00fclebilir bir ya\u015fam benimsemesi i\u00e7in markalar\u0131n da kendi i\u00e7inde d\u00f6n\u00fc\u015f\u00fcm projelerini benimsemi\u015f ve i\u00e7selle\u015ftirmi\u015f olmas\u0131 gerekti\u011fini ifade eden G\u00fcnd\u00fcz \u015funlar\u0131 s\u00f6yledi; \u201cS\u00fcrd\u00fcr\u00fclebilirlik\u201d ba\u015fl\u0131\u011f\u0131 hem global \u015firketimiz BRF\u2019in hem de Banvit olarak g\u00fcndemimizin en \u00fcst s\u0131ralar\u0131nda yer al\u0131yor. Bu ba\u015fl\u0131\u011f\u0131 \u00f6nemsiyoruz \u00e7\u00fcnk\u00fc d\u00fcnyam\u0131z\u0131n s\u0131n\u0131rl\u0131 kaynaklar\u0131n\u0131 art\u0131k \u00e7ok daha verimli bir \u015fekilde kullanmam\u0131z\u0131 gerektiren bir noktada oldu\u011fumuzun bilincindeyiz. S\u00fcrd\u00fcr\u00fclebilirlik konusunu i\u00e7selle\u015ftirmi\u015f bir marka olarak, \u00e7evre projelerimizle hem do\u011fru bir rol model olmaya \u00e7al\u0131\u015f\u0131yor hem de d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flamak i\u00e7in toplumsal bir fayda yarat\u0131yoruz.\u201d<\/p>\n<p><b>\u201cSUYUN KAL\u0130TES\u0130N\u0130 ARTTIRIYORUZ\u201d<\/b><\/p>\n<p>S\u00fcrd\u00fcr\u00fclebilirlik ba\u015fl\u0131\u011f\u0131 alt\u0131nda yap\u0131lanlar\u0131 s\u0131ralayan G\u00fcnd\u00fcz,\u201cGlobal \u015firketimiz BRF, 2020\u2019de s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131ndaki t\u00fcm \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 5 ana ilke alt\u0131nda toplad\u0131 ve bu ilkeleri destekleyen 17 taahh\u00fcd\u00fcn\u00fc kamuoyu ile payla\u015ft\u0131. Ayr\u0131ca BRF Birle\u015fmi\u015f Milletler K\u00fcresel \u0130lkeler S\u00f6zle\u015fmesi\u2019ne imza atan kurulu\u015flar aras\u0131nda da yer al\u0131yor. Bu kapsamda hem globalde hem de T\u00fcrkiye operasyonu olarak 2040 y\u0131l\u0131nda net s\u0131f\u0131r olmay\u0131 hedefliyoruz.\u00a0 Banvit BRF olarak tesislerimizde \u201cS\u0131f\u0131r G\u0131da Kayb\u0131 Modeli\u201d ile \u00e7al\u0131\u015f\u0131yoruz ve faaliyetlerimizde s\u00fcrd\u00fcr\u00fclebilirli\u011fi oda\u011f\u0131m\u0131za al\u0131yoruz. Do\u011fadaki ayak izimizi azaltmak i\u00e7in; su ve enerji tasarrufundan geri d\u00f6n\u00fc\u015f\u00fcml\u00fc ambalajlara, at\u0131k y\u00f6netiminden e\u011fitim \u00e7al\u0131\u015fmalar\u0131na kadar uzanan uygulamalar y\u00fcr\u00fct\u00fcyoruz. \u00d6zellikle at\u0131k suyun geri kazan\u0131m\u0131 i\u00e7in uzun y\u0131llara dayanan \u00e7al\u0131\u015fmalar\u0131m\u0131z var. Band\u0131rma At\u0131k Su Geri Kazan\u0131m Tesisi\u2019miz sayesinde ar\u0131tt\u0131\u011f\u0131m\u0131z suyun ortalama y\u00fczde 43\u2019\u00fcn\u00fc i\u00e7me suyu kalitesinde yeniden geri kazan\u0131yoruz. Banvit BRF Ormanlar\u0131 ile a\u011fa\u00e7land\u0131rmaya katk\u0131 sa\u011flama ve \u00e7evresel bilinci olu\u015fturma boyutunda d\u00f6n\u00fc\u015f\u00fcme liderlik etmeye odaklan\u0131yoruz. \u00c7evresel faydalar\u0131m\u0131z\u0131n yan\u0131 s\u0131ra toplumun sosyal alandaki d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131 sa\u011flamak amac\u0131yla e\u011fitim alan\u0131nda da \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyoruz. Ak\u0131ll\u0131 \u00c7ocuk Sofras\u0131 projemizle g\u0131da israf\u0131 ve bilin\u00e7li g\u0131da t\u00fcketimi konular\u0131nda toplumsal bilin\u00e7 olu\u015fturuyor ve \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 bu alanda da titizlikle s\u00fcrd\u00fcr\u00fcyoruz\u201d ifadelerini kulland\u0131. <b>Mustafa BAKIR<\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Banvit BRF, Sustainable Brands T\u00fcrkiye taraf\u0131ndan Mandarin Oriental Bosphorus\u2019da d\u00fczenlenen SB Brand-Led Culture Change (Marka Liderli\u011finde K\u00fclt\u00fcrel D\u00f6n\u00fc\u015f\u00fcm) Konferans\u0131\u2019nda yer ald\u0131. Banvit\u2019te s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131 anlat\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":1935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-1934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/posts\/1934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/comments?post=1934"}],"version-history":[{"count":0,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/posts\/1934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/media\/1935"}],"wp:attachment":[{"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/media?parent=1934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/categories?post=1934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/tags?post=1934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}