{"id":5207,"date":"2023-10-10T01:36:11","date_gmt":"2023-10-09T22:36:11","guid":{"rendered":"http:\/\/www.netonda.com.tr\/marmara\/podcast-iceriklere-kuresel-ilgi.html"},"modified":"2023-10-10T01:36:11","modified_gmt":"2023-10-09T22:36:11","slug":"podcast-iceriklere-kuresel-ilgi","status":"publish","type":"post","link":"https:\/\/www.netonda.com.tr\/marmara\/podcast-iceriklere-kuresel-ilgi.html","title":{"rendered":"Podcast i\u00e7eriklere k\u00fcresel ilgi"},"content":{"rendered":"
\n

Sesli bir dijital i\u00e7erik format\u0131 olan podcast, d\u00fcnya \u00e7ap\u0131nda her ge\u00e7en g\u00fcn daha fazla ilgi g\u00f6r\u00fcyor.\u0130STANBUL (\u0130GFA) – <\/strong>\u0130nternet \u00fczerinden bir bilgisayara veya mobil cihaza indirilmek \u00fczere haz\u0131rlanan, genellikle bir dizi olarak sunulan ve abonelerin yeni b\u00f6l\u00fcmlere otomatik olarak eri\u015filebildi\u011fi dijital ses dosyas\u0131 olarak tan\u0131mlanan podcast, g\u00fcn\u00fcm\u00fczde t\u00fcm d\u00fcnyada g\u00f6rd\u00fc\u011f\u00fc artan ra\u011fbet ile dijital i\u00e7erik d\u00fcnyas\u0131nda yank\u0131 uyand\u0131r\u0131yor.<\/p>\n

Dijitalle\u015fmenin ve k\u00fcresel olarak internet eri\u015filebilirli\u011finin g\u00f6sterdi\u011fi art\u0131\u015fa paralel olarak, bilgi, fikir ve haber gibi \u00e7e\u015fitli alanlarda dijital i\u00e7erik t\u00fcrlerine olan ilgi de art\u0131\u015f g\u00f6steriyor ve podcast bu alanda \u00f6zellikle son y\u0131llarda daha fazla dikkat \u00e7ekiyor.<\/p>\n

Yap\u0131lan ara\u015ft\u0131rmalar 2022’nin 3’\u00fcnc\u00fc \u00e7eyre\u011fi itibar\u0131yla podcast’lerin art\u0131k ABD’deki 13 ya\u015f ve \u00fczeri ki\u015filerin y\u00fczde 18’ine ula\u015ft\u0131\u011f\u0131na i\u015faret ediyor. Bu veri, 2021’in 3’\u00fcnc\u00fc \u00e7eyre\u011fine k\u0131yasla y\u00fczde 20’lik bir art\u0131\u015f anlam\u0131na gelirken, 2014’teki eri\u015fimin ise \u00fc\u00e7 kat\u0131ndan fazla.<\/p>\n

We Are Social i\u00e7in Meltwater taraf\u0131ndan haz\u0131rlanan ara\u015ft\u0131rma sonu\u00e7lar\u0131, 16-64 ya\u015f aras\u0131ndaki internet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 21,4’\u00fcn\u00fcn haftal\u0131k olarak podcast dinledi\u011fine i\u015faret ederken, Brezilya en fazla podcast dinlenen \u00fclke (16-64 ya\u015f aras\u0131 n\u00fcfusun y\u00fczde 42,9’u) olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

Brezilya’y\u0131 s\u0131ras\u0131yla Endonezya (y\u00fczde 40,2), Meksika (y\u00fczde 34,5) ve \u0130sve\u00e7 (y\u00fczde 30,5) takip ederken, ara\u015ft\u0131rmaya dahil edilen \u00fclkeler aras\u0131nda en az podcast dinleyen ise Japonya (y\u00fczde 4,1). Ayn\u0131 ara\u015ft\u0131rmaya g\u00f6re d\u00fcnya genelinde, \u00e7al\u0131\u015fma \u00e7a\u011f\u0131ndaki her be\u015f internet kullan\u0131c\u0131s\u0131ndan biri (y\u00fczde 21,2) art\u0131k her hafta podcast dinledi\u011fini s\u00f6yl\u00fcyor ve giderek daha pop\u00fcler hale gelen sesli i\u00e7erikleri dinlemek i\u00e7in g\u00fcnde ortalama 1 saat 2 dakika harc\u0131yor.<\/p>\n

Edison Research taraf\u0131ndan yay\u0131nlanan veriler ise podcast dinleyici kitlesinde g\u00fcnden g\u00fcne cinsiyet e\u015fitli\u011finin de dengelendi\u011fi g\u00f6steriyor.<\/p>\n

ABD’de 18 ya\u015f\u0131ndan b\u00fcy\u00fck 1,567 kad\u0131n kat\u0131l\u0131mc\u0131 ile yap\u0131lan \u00e7evrimi\u00e7i g\u00f6r\u00fc\u015fmeler sonucunda elde edilen verilere g\u00f6re en az bir defa podcast dinlemi\u015f olan kad\u0131n dinleyici oran\u0131 2017’de y\u00fczde 37 iken 2022’de y\u00fczde 56 d\u00fczeyine ula\u015fm\u0131\u015f durumda. Bu veriye g\u00f6re 2022 y\u0131l\u0131 itibar\u0131yla podcast dinleyicilerinin y\u00fczde 52’sini erkekler, y\u00fczde 48’ini ise kad\u0131nlar olu\u015fturuyor.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sesli bir dijital i\u00e7erik format\u0131 olan podcast, d\u00fcnya \u00e7ap\u0131nda her ge\u00e7en g\u00fcn daha fazla ilgi g\u00f6r\u00fcyor.\u0130STANBUL (\u0130GFA) – \u0130nternet \u00fczerinden bir bilgisayara veya mobil cihaza indirilmek \u00fczere haz\u0131rlanan, genellikle bir dizi olarak sunulan ve abonelerin yeni b\u00f6l\u00fcmlere otomatik olarak eri\u015filebildi\u011fi dijital ses dosyas\u0131 olarak tan\u0131mlanan podcast, g\u00fcn\u00fcm\u00fczde t\u00fcm d\u00fcnyada g\u00f6rd\u00fc\u011f\u00fc artan ra\u011fbet ile dijital i\u00e7erik […]<\/p>\n","protected":false},"author":1,"featured_media":5208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216],"tags":[],"class_list":["post-5207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/posts\/5207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/comments?post=5207"}],"version-history":[{"count":0,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/posts\/5207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/media\/5208"}],"wp:attachment":[{"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/media?parent=5207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/categories?post=5207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.netonda.com.tr\/marmara\/wp-json\/wp\/v2\/tags?post=5207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}